Fahad is from Bahrain and he has been collaborating with Tester Work for almost a year as a freelance tester. He is the author of the article below, which focuses on the particularities of UX, CX, and UI testing.
The difference between UX, CX, and UI testing is an important step to take in order to understand the different roles and responsibilities of each type of test. CX comes first as it is objective testing about the interaction between the user, their experience, and your product. After all these things have been tested with inputs from users then you can come up with concepts for what actions customers might take using your application. UIs can be designed to allow you to provide data to see exactly how users are interacting with your app. Lastly UX testing is about creating a great user experience where you can improve on interactions during testing before launching into production.
Takeaway: Know the difference between UX, CX, and UI to better understand what tests you need to run.
What is UX testing?
User experience (UX) testing is the process of using a variety of techniques to verify the effectiveness of a website or application. It involves observing users in their natural environments, asking them questions about their experiences with a product, and measuring what they do.
The UX designer is responsible for ensuring the final satisfaction of the user. They do this by designing solutions that will help users accomplish their goals more efficiently and effectively, as well as providing a positive experience while doing so.
UX testing is an important part of the user experience design process because it helps you determine how well your website or app meets its users’ needs.
What is CX testing?
Customer experience is a set of emotions, actions, and overall relationships with customers.
Customer experience is a fundamental part of any business, large or small, that serves humans. It’s the total of all interactions between a customer and your brand, from the moment they first walk through your door until the moment they leave.
The “CX” in CX testing refers to customer experience — what you want customers to feel when interacting with your brand. CX testing helps you understand how your customers are feeling as they interact with your business online or offline.
CX testing can help organizations:
- Identify new customer opportunities
- Improve customer satisfaction
- Increase customer loyalty
What is UI testing?
UI testing is the process of testing the visual experience of an application. It involves creating a realistic representation of the user interface and then using automated tools to test it against real users.
All of the app’s components that the user will directly interact with are represented visually through the user interface design. The purpose of UI testing is to evaluate how well these components work together as a cohesive whole by simulating real users interacting with them in realistic ways.
Testing UI components can involve simulating mouse movements and keystrokes, but also includes other types of input such as touch, audio, gesture, and speech recognition.
User experience (UX) is the totality of human experiences with a product or service. It’s about how people interact with the product to satisfy their needs as users.
User experience design (UED) involves creating and improving the user experience for a product, service, or organization. It also involves developing the overall strategy for a UX design project and managing the UX design process itself.
The customer experience (CX) refers to the total customer experience that you create when interacting with your business — from discovering something new to preparing a purchase or returning an item.
User interface (UI) is essentially how things work on your device — whether it’s a smartphone, computer, or other hardware. UI testing focuses on making sure that the UI works properly for users in an ideal state and avoids bugs before they become problems for customers.